Convenience store shelf merchandise display skills

Now convenience stores offer more and more services, some will sell breakfast, lunch, cooked food and coffee, as well as more intimate transportation card recharge, water and electricity payment machine services, but the convenience store is small but the product service is comprehensive, so convenient How do stores sell their products?
Now convenience stores offer more and more services, some will sell breakfast, lunch, cooked food and coffee, as well as more intimate transportation card recharge, water and electricity payment machine services, but the convenience store is small but the product service is comprehensive, so convenient How do stores sell their products?

Convenience store goods are neat and orderly. Convenience store shelves are regularly displayed, with consistent colors and shapes.

First, the goods should be placed in the functional category area. Convenience stores are divided into cashier areas, cold drink freezer areas, snack areas, fast food areas and other major areas. Classified by product function to help customers quickly find the products they need to purchase, each product has different storage conditions. This sorting area is also convenient for day-to-day management and clerk recruitment.

Second, it is positioned according to the characteristics of the goods and sales. As we all know, the middle two floors of the convenience store shelves are golden, so it is usually placed here as a bestseller. According to the characteristics of the product itself, low-rate goods with low interest rates should be placed on the upper and lower floors of the shelf. At the same time, it should be noted that the heavier goods are placed on the lower level, while the lightly packed goods are placed on the upper shelves. This location will make it easier for customers to take and ensure safety.

Finally, convenience store shelf goods are displayed according to different groups of people and consumers. For example, put children's toys and snacks at a lower level to attract your child's vision and height. A deli area is set up near the checkout counter. The small front desk displays high-margin products such as candy, chewing gum, handkerchief paper towels and discounted promotional items to satisfy the psychological will of some customers.

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